Toronto DOOH campaign detects beards

Branded Cities recently ran a digital out-of-home (DOOH) advertising campaign for Just For Men beard care products at Toronto’s Union Station, integrating facial-hair-recognition camera technology from Big Digital into an interactive display.

The campaign debuted on Mar. 19 in the station’s busy York Street Concourse. Whenever the display detected bearded passersby, it activated content to capture their attention and promoted Just For Men’s new shampoo, wash, conditioner and oil products. On-site brand ambassadors also encouraged interaction and handed out coupons.

“Just For Men placed themselves in front of a massive audience, which welcomed the creative interactions,” says Bill McDonald, vice-president (VP) of national sales for Branded Cities.

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