By Peter Saunders
For an advance charity screening in downtown Toronto of Skyfall, which would go on to become the highest-grossing James Bond movie to date, two flexible outdoor digital displays were featured on the black carpet to give guests a high-tech welcome to the after-party.
The special screening was held at Toronto’s Scotiabank Theatre on November 6, 2012, three days before the film’s general release, as a fundraiser to benefit Dignitas International, a medical humanitarian organization dedicated to improving the quality of life for children and families affected by the human immunodeficiency virus (HIV) and acquired immunodeficiency syndrome (AIDS) in the developing world, through front-line care and research.
A pair of 2.8-m (112-in.) tall Nanoflex screens, manufactured by NanoLumens, prominently flanked the front entrance for the after-party at the Spoke Club. The flexible light-emitting diode (LED) displays showcased Skyfall’s trailer and a new Bond-themed cologne for guests and passersby alike.
“Anyone who knows anything about James Bond knows the legendary British spy relies on the latest technology of all sorts in his quest to thwart evil and save the world,” says Chris Tampin, key account executive and designer for APG Displays, NanoLumens’ Canadian distributor. “It was important that this charity event reflect the high-tech atmosphere of the film. These displays were chosen because they could be incorporated creatively into the event design.”
Supported by sponsors Imax and Eon Productions and hosted by actor Zaib Shaikh of CBC’s Little Mosque on the Prairie, the event drew more than 350 guests—including author Margaret Atwood, Arlene Dickinson of CBC’s Dragons’ Den and MTV Canada news anchor Aliya Jasmine Sovani—and raised more than $150,000 for Dignitas.