By Ginny Mumm
Sometimes, if one looks in the right places, they can see an opportunity coming. The same applies for Victor Linetsky, a businessperson who, in the late ’90s, noticed the sign industry was starting to transition from hand painting and screenprinting to digital print production. Seeing this shift, he purchased a 1067-mm (42-in.) digital printer and founded PosterTech Group in Edmonton in 1999.
“We just wanted to see if there was a chance to get our foot in the door,” says Linetsky.
As it turned out, there was an opportunity for companies offering digital printing services, and Linetsky’s client base soon increased tenfold. To further accelerate his shop’s growth and, over the years as opportunities presented themselves, he acquired the operations of two other companies: Arttec Advertising, which handles large-format screen and digital printing and signage, and Display Design Systems, which produces exhibit and trade-show displays.
“I believe a strong, diversified product offering backed by the latest technology is the key to managing the ups and downs of
this industry,” says Linetsky.
He says even before the challenges of COVID-19 presented themselves, the economic conditions in his region could change quickly.
“A lot of our success in western Canada depends on oil, he says. “If there are issues with oil pricing, that affects every corner of the province. The more you can cater to different industries offering various solutions, the better your chances of succeeding in a changing economic environment.”