Wide-format printing has progressed along with changes in technology and consumer behaviour. As the category continues to evolve, new trends are expected to arise in 2023 and beyond.
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Without a doubt, the industry saw yet another action-packed year—and Sign Media Canada was there to capture all the latest news and trends.
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The following are the collected results of this year’s industry survey, along with the trends they revealed for the past year and beyond.
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Innovations in printer technology, inks, and software have enabled print service providers to address today’s market demands head-on, including the continuing rise of e-commerce and the macro trend towards personalization and customization.
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Jodie Parnell, owner of 1 Hour Signs & More in Sudbury, Ont., had thousands of ‘no cannabis smoking’ sign requests pouring in with the new laws.
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Even with the recent uncertainty of trade relations with the U.S., it has not impacted the Canadian economy as one may have expected. In fact, consumer spending and business investment remains optimistic for the remainder of 2018.
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Concurrent with the rise of digital signage as a communications medium, the ‘Internet of Things’ (IoT) has gone mainstream as a technological approach. Annual worldwide revenues for vendors of complete IoT hardware and software systems are expected to exceed US$470 billion by 2020.
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The digital printing of wide-format graphics is rapidly growing across North America. Market research firm InfoTrends expects volumes to rise from about 460 million m2 (4.9 billion sf) in 2015 to 849 million m2 (9.1 billion sf) in 2020.
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Light-emitting diodes (LEDs) are everywhere today, from traffic lights to medical equipment and, in the sign industry, from small-format tickers to massive outdoor billboards. In the past five years, the prices of LEDs have dropped by nearly half, their efficiency has more or less doubled and new technologies have been introduced.
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Over the past several years, Sign Media Canada’s annual Salary Survey has reached out to the signmaking industry across the country, collecting anonymous responses from business owners and employees. In so doing, the survey has tracked some notable trends and shifts within the industry. From 2010 to 2014, men have remained dominant in the sign industry, making up more than 70 per cent of staff and bosses.
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