Tag Archives: Programmatic DOOH

Broadsign, Captivate partnership opens new doors for advertisers

19 February 2021

Montreal-based provider of out-of-home (OOH) marketing technology Broadsign has announced a collaboration with Captivate, a North American location-based digital video office network.

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Lamar’s Vancouver digital transit OOH inventory available for programmatic buying

4 February 2021

Lamar Advertising Company’s digital transit inventory in Vancouver is now available for purchase programmatically by advertisers and agencies.

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Out-of-home advertising: Trends that shaped this segment in 2020

22 January 2021

Amidst the global pandemic, out-of-home (OOH) advertising has been subject to a wide range of dynamic, culture-shifting changes that have directly impacted the way consumers think and act.

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