Tag: OOH Advertising

Why automation, not AI, is the next big leap for OOH

October 14, 2025

Automation is the real starting line for OOH efficiency. Before AI can revolutionize ad buying, the groundwork must be set. Discover what industry leaders revealed at the DPAA Canada Summit.

By Kayla Caticchio

New OOH signage coming to Québec City transit under Astral-RTC deal

September 20, 2025

Astral has signed a 10-year agreement with Québec City’s transit authority, Réseau de transport de la Capitale (RTC). Learn how this partnership with Capitale Mobilité will bring new digital screens and modernized shelters to riders.

Broadsign unveils AI-powered ad review tool for OOH industry

February 6, 2025

Broadsign has introduced an AI-powered tool to automate ad categorization and approval in its out-of-home (OOH) platform, reducing manual review time for media owners handling programmatic bids.

PATTISON Outdoor opens applications for annual DEI-focused grant

December 18, 2024

PATTISON Outdoor Advertising has launched its third annual Elevating Voices Grant, offering up to $1 million in out-of-home media value to support diversity, equity, and inclusion-focused organizations across Canada.

Vistar Media appoints Sean Cheyney as head of retail media

October 25, 2024

Vistar Media, a leader in out-of-home (OOH) advertising, is increasing its investment in retail media with the appointment of Sean Cheyney. Cheyney will lead the company’s global retail media strategy, focusing on integrating digital solutions for in-store engagement.

Navigating OOH in a post-COVID ad landscape

October 2, 2024

The out-of-home (OOH) advertising sector continues to evolve. Barry Frey, president and CEO of DPAA Global, explores these innovations and discusses the future of OOH advertising.

1 2 3 … 6 More Stories

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
JSESSIONID	session	The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
wordpress_test_cookie	session	This cookie is used to check if the cookies are enabled on the users' browser.

Functional

Performance

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat	1 minute	This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
_gat_UA-	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
loc	never	AddThis sets this geolocation cookie to help understand the location of users who share the information.
OAGEO	session	OpenX sets this cookie to avoid the repeated display of the same ad.
OAID	1 year	Cookie set to record whether the user has opted out of the collection of information by the AdsWizz Service Cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
CTK	5 years	This cookie determines which job advertisements the visitor is shown, and which are clicked on – this information is used to make the advertisements more relevant.
ctkgen	3 minutes	This cookie determines which job advertisements the visitor is shown, and which are clicked on – this information is used to make the advertisements more relevant.

Tag: OOH Advertising

Why automation, not AI, is the next big leap for OOH

New OOH signage coming to Québec City transit under Astral-RTC deal

Broadsign unveils AI-powered ad review tool for OOH industry

PATTISON Outdoor opens applications for annual DEI-focused grant

Vistar Media appoints Sean Cheyney as head of retail media

Navigating OOH in a post-COVID ad landscape

Heavy Duty Electric Stapler-OPEN BOX-Not used

Popular Articles

Read the Latest Issue

Tag: OOH Advertising

Why automation, not AI, is the next big leap for OOH

New OOH signage coming to Québec City transit under Astral-RTC deal

Broadsign unveils AI-powered ad review tool for OOH industry

PATTISON Outdoor opens applications for annual DEI-focused grant

Vistar Media appoints Sean Cheyney as head of retail media

Navigating OOH in a post-COVID ad landscape

Heavy Duty Electric Stapler-OPEN BOX-Not used

Sign up for our newsletter

Popular Articles

Read the Latest Issue