Tag Archives: Content

Digital Signage: Seven common pitfalls to avoid

The overall medium of digital signage can be thought of as an ‘ecosystem,’ with multiple key elements that interact with each other, from hardware and connectivity to software and content. It is important from the start to identify these elements and make a detailed plan, so as to avoid making the following common mistakes that can cost time and money.

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Digital Signage: How to jump-start content

Whenever communicating through the medium of digital signage, it is important to realize today’s viewers will not care about a message simply because it is digital in nature. The ‘cool’ factor of digital signage has long since worn off. There needs to be a better reason for them to be engaged.

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