Every company wants to be able to say they got the most bang for their buck when it comes to investing in advertising. Proof of placement (POP) is one way companies can look at tangible evidence that shows them they have gotten what they have paid for.
To support the city of Toronto and the culture that brings communities together, The Steps Initiative is offering artists and Business Improvement Areas (BIAs) the opportunity to increase feelings of trust and community through DIY art installations.
Canadian artist Douglas Coupland’s ‘Northern Lights,’ a 14,865-m2 (160,000-sf) light-emitting diode (LED) installation on the new Telus Sky Tower, will become Calgary’s biggest public art piece when it debuts in 2019.
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