This October, the Sign Association of Canada (SAC) will host Sign Experience Canada in Niagara Falls, Ontario. The two-day event will provide attendees with practical insights, learning sessions, and networking opportunities.

Marketing expert Terry O’Reilly will deliver a keynote on using counterintuitive thinking as a growth strategy, while leadership coach Fahd Alhattab will present on building high-performing teams.

Sessions will cover leadership, mental health, pricing strategies, and sales. A featured session titled “Retail Trends Shaping the Sign Industry” will explore the resurgence of brick-and-mortar retail, effective signage design, and the integration of digital technology in physical spaces.

Another session, “Ideas That Shine: From Sketchpad to Skyline,” will focus on signage design, material innovation, and collaboration among designers, fabricators, and installers.

On October 2, the event will host the Best of Canada’s Sign Industry (BOCSI) Awards Gala, co-presented with Sign Media Canada, to honour outstanding achievements in the Canadian sign industry.

SAC encourages industry professionals to register at signexperience.ca and to book hotel rooms by August 28 to secure the conference rate at the Marriott on the Falls, located near the event venue.

Explore the full schedule at signexperience.ca/workshops.

Register at www.signexperience.ca/.