Shop Talk: Painting a giant hockey mask
August 14, 2014
Gerald McLaughlin, owner of Voodoo Air in Pickering, Ont., picked up his first airbrush in 1978, founded Voodoo in 1985 and has created countless graphics, signs and dimensional pieces ever since.
For the 2010 Winter Olympic Games in Vancouver and Whistler, B.C., Molson commissioned five giant airbrushed goalie masks for the Molson Canadian Hockey House. Voodoo worked with Plastiglas Industries in Ajax, Ont., to create the ‘elephant masks.’ One was signed by members of the gold-medal-winning Canadian men’s team before being auctioned off for charity.
In turn, Canadian Tire ordered some 400 more to serve as permanent merchandising displays in 235 of its stores across the country. Voodoo also managed to sell some to sports bars.