Retail exec reps small-format digital signage

keehanElectronic shelf label (ESL) manufacturer Displaydata has hired Eileen Keehan as senior vice-president (SVP) of sales for the Americas, with responsibility for further growth of its small-format digital signage displays in the retail market.

Keehan has more than 20 years’ retail industry experience. Most recently, was vice-president (VP) of sales for Shop24, which fully automates convenience stores to allow 24-7 purchases.

“Retailers today are looking for ways to enhance the in-store shopping experience,” says Keehan. “Displaydata’s technology allows them to connect with shoppers in a more meaningful way and better manage their omni-channel strategies.”

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