Ultraflex Systems, which supplies media for use with solvent-based, ‘latex’ water-based, ultraviolet-curable and screenprinting inks, has promoted Matt Loede to product marketing manager. In this newly created position, Loede (pictured) will work with members of the marketing, new business development and sales departments to both enhance current product lines and formulate new ones to be integrated into the company’s overall portfolio. The role was introduced to help ensure product quality and ongoing innovation. Loede previously worked in the company’s sales and marketing departments, establishing client relationships and building his product and industry knowledge. As such, he is already familiar with Ultraflex customer needs. “I look forward to formulating a new range of innovative products,” he says.