Every new iPhone release brings a wave of excitement, and the launch of the iPhone 17 was no exception. On September 9, 2025, Apple unveiled its latest innovation, announcing that purchases would begin on September 19. As conversations buzzed about the new design and pre-orders filled up, there was a dedicated team working behind the scenes to make the launch visually unforgettable.

That team was Resource Integrated, proudly supporting TELUS in creating an eye-catching national retail rollout for the iPhone 17 launch.

From conducting detailed site inspections to ensure precise window dimensions, to running extensive colour tests for visual consistency across all locations, every step was handled with care and precision. Each graphic was reviewed carefully, and any element that didn’t meet exacting standards was reprinted to ensure flawless visuals across the country.

When launch day arrived on September 19, Apple fans lined up outside TELUS stores from coast to coast. Before the doors opened, the team had already completed LED billboard installations and final quality checks across seven provinces to make sure each TELUS store in those regions was ready to welcome excited customers.

A successful product launch isn’t just about the product—it’s about the experience. And that experience depends on planning, teamwork, and execution. For Resource Integrated, that’s what Print & Beyond is all about: delivering seamless, high-impact campaigns through collaboration, precision, and passion.