Pop-up fashion closet travels Ontario

October 17, 2014

Montreal-based out-of-home (OOH) advertising firm Zoom Media designed a pop-up closet to showcase fashion retailer Express’ fall collection at several Ontario locations throughout August and September.

The travelling boutique debuted in Ottawa to support the American brand’s launch before moving on to the 2014 Toronto International Film Festival (TIFF) and nearby shopping malls, with the campaign wrapping up at Bramalea City Centre in Brampton, Ont., on September 27.

Complementing the campaign’s signage and clothing samples, brand ambassadors handed out reusable shopping bags, style guides and coupons. Passersby also had the opportunity to win gift cards.

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Pop-up fashion closet travels Ontario

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