PharmaChoice, a co-operative based in Dartmouth, N.S., representing more than 420 independently owned pharmacies across Canada, has selected AdFlow Networks in Burlington, Ont., to help roll out a new digital signage network.

AdFlow had previous experience deploying digital signs in pharmacies, as well as in convenience stores, financial institutions and other public-facing retail environments throughout North America.

“The company’s installation and technical support was a key differentiator for us,” says Dwayne Boudreau, director of marketing for PharmaChoice. “AdFlow’s software will make it easy for us to schedule content across the entire network, while also allowing our independent pharmacy owners to create localized content for their markets.”

Phase one of the network deployment, focusing on pharmacies in Eastern Canada, has been successfully completed.