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PharmaChoice launches digital signage network

Member-owned retail co-operative PharmaChoice has selected Toronto-based Dot2Dot Communications to launch a national digital signage network across the independent pharmacies that carry its banner.

Dot2Dot is the Canadian master distributor of Scala’s Ad Manager digital signage software, which the pharmacies will use to schedule the network’s on-screen ‘infotainment’ content and report on its performance.

“Scala’s flexibility and simplicity are key differentiators,” says Calvin LeRoux, CEO of PharmaChoice East. “Our pharmacy owners have a need to educate and inform their customers and this technology allows them to do that.”

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