PATTISON Outdoor Advertising has acquired Mark’s Media Group, expanding its out-of-home (OOH) advertising network in Greater Moncton, N.B.

The acquisition adds 11 digital and two classic billboard faces to PATTISON’s Atlantic portfolio. The new inventory includes a 3.04 x 12 m (10 x 40 ft) digital superboard and two vertical digital displays in downtown Moncton, along with additional digital billboards in the Mapleton retail district.

According to the company, the acquisition strengthens its existing mix of digital and static billboards, as well as street-level and transit advertising products in the region.

“We are excited to welcome Mark’s Media Group’s inventory into our portfolio of Atlantic offerings,” says Steve McGregor, president of PATTISON Outdoor Advertising. “This acquisition not only broadens our reach in vital markets but also solidifies our commitment to offer diverse and dynamic advertising solutions to our clients.”

Sherry Kirwin, general manager of PATTISON’s Atlantic Region, said the additional locations include the largest digital screen in Atlantic Canada on Main Street and new digital billboard coverage in the Mapleton retail district.

PATTISON said the acquisition doubles its digital billboard presence in Greater Moncton and expands market coverage for advertisers.