PATTISON Outdoor Advertising is expanding its presence across the Réseau express métropolitain (REM) following the official opening of 14 new stations, bringing the total number of operational stations on the network to 19.

As the REM’s exclusive advertising partner, PATTISON is introducing an expanded range of media products across the newly activated stations, adding inventory and increasing overall network reach. Available formats include 75-inch digital posters, large-format digital displays, static poster placements, and select station takeover opportunities in high-dwell areas.

“This new phase of the REM marks a transformative moment for public transit in Montréal,” said Dominic Loporcaro, vice president and general manager, Eastern Region, PATTISON Outdoor Advertising. “With 19 stations now active, advertisers and agencies have new opportunities to connect with commuters through premium environments and high-impact digital formats. The REM is rapidly becoming one of Québec’s most valuable media networks.”

The REM, which first launched in 2023 with five stations, is working toward a fully developed network of 67 kilometres and 26 stations. The system operates 20 hours a day, seven days a week, linking multiple neighbourhoods across the region with the downtown core.

PATTISON Outdoor partners with more than 39 public transit authorities across Canada. The expansion of the REM network increases available advertising inventory in a key urban market and strengthens the company’s position within Québec’s transit advertising landscape.

Further expansions are expected as the REM continues construction and phases in additional stations.