Pattison Outdoor Advertising has introduced Barrie Transit to its extensive portfolio.
The three-year contract begins Feb. 29, where Pattison will operate the advertising across a fleet of 48 buses. This new-found partnership will provide the opportunity for advertisers to reach mass audiences through various media spaces located on the interior and exterior of all operating vehicles.
“We are very excited about our partnership with Barrie Transit. As one of the largest transit out-of-home (OOH) companies in Canada with existing agreements with the Toronto Transit Commission (TTC), Durham, York, Burlington, Oakville, and Ottawa Transit Authorities, our company offers reach and scale for our local and national advertisers,” said the company’s vice-president and general manager (Central region), Cam Milne.
Barrie Transit will add to Pattison’s existing contract that includes street-level transit shelters with 108 units located throughout the city to reach commuters at moments of influence.