Ardagh Metal Packaging (AMP) has announced it has acquired Hart Print, a North-American based digital printing company servicing the beverage industry—the first company to offer digitally printed cans to the North-American market.
Quebec-based company Hart Print, founded in 2018, provides flexible digital printing solutions to support superior quality product innovation, from design optimization to fully realized designs. Hart Print’s technology combines high speed digital printing with flexible batch sizes, catering to a variety of can dimensions.
“We are thrilled to team up with AMP, a company which shares our focus on the customer experience and the environment,” said Jean-Pierre Paradis, managing director and co-founder of Hart Print. “This investment recognizes our ability to serve both smaller customers with large ambitions as well as larger customers that want to be creative with their brand. Under AMP’s ownership, we look forward to taking digital printing on aluminum cans to the next level by leveraging AMP’s global scale and expertise.”
According to an AMP press release, more than 75 per cent of new product launches today in the North American beverage market are in cans, as consumer appeal is enhanced by the convenience and sustainability of metal packaging.
This initiative will boost AMP’s ability to serve fast-growing, emerging customers as they seek to access the market. It also enables AMP to flexibly respond to larger customer’s shorter-run requirements, including for new product introductions and targeted promotions.