Toronto-based out-of-home (OOH) advertising firm Rouge Media Group has hired Steve Ridley as chief partnership officer, with responsibility for developing stronger relationships with ad agencies and clients across Canada and the U.S.
Ridley has 32 years’ experience in OOH media, including a recent stint as global CEO of Kinetic Worldwide. In his new role, he will provide expertise to Rouge’s executive team with regard to analyzing new revenue opportunities and strategic acquisitions.
“Rouge has become a force to be reckoned with,” he says. “I am looking forward to the working alongside this dynamic team.”