The Toronto-based Out-of-Home Marketing Association of Canada (OMAC) has introduced new resources to aid in the planning of out-of-home (OOH) advertising campaigns, including product guides, market overviews and interactive maps.

“Media planners are time-starved, so these new tools have been designed to provide market intelligence at their fingertips,” says Rosanne Caron, president of OMAC and a member of Sign Media Canada’s editorial advisory board (EAB).

The OOH product guides provide summaries of static and digital signage networks in each of Canada’s largest urban centres operated by OMAC member companies, including Astral Out-of-Home (example pictured), CBS Outdoor, Lamar Transit, Cogeco Multimedia, Newad, Pattison Outdoor, Titan and Zoom Media.

The market overviews profile five cities—Vancouver, Calgary, Edmonton, Toronto and Montreal—in greater depth, including geographical distinctions, commuting patterns and times, modes of transportation and volumes of travellers.

Finally, OMAC’s interactive mapping tool has been updated with a detailed breakdown of digital OOH (DOOH) networks, reflecting the significant growth of the medium.

All of the new resources are available through OMAC’s website, www.omaccanada.ca.