New role sets sights on wider markets for wide-format printing
Wide-format ultraviolet-curing (UV-curing) flatbed and hybrid printer vendor CET Color has appointed Jim Peterson director of national accounts for Canada, the U.S., Mexico and South America.
In the newly created position, Peterson (pictured) will be responsible for leading strategies and implementing key business development and marketing initiatives across the Americas. He previously spent five years as a territory sales manager for Advantage Sign Supply.
“Jim brings deep knowledge of the digital printing and wide-format industries,” says David Cich, vice-president (VP) and co-owner of CET. “We have aggressive plans for expansion and are confident he will help us achieve our goals.”
“I’m excited about the challenge of delivering a new lineup of printers to an ever-changing market,” says Peterson.
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