New Ottawa sign rivals Toronto’s

In December, a new Ottawa sign was unveiled in a celebration in the ByWard Market.

In December, a new Ottawa sign was unveiled in a celebration in the ByWard Market.

A new Ottawa sign was unveiled during a December celebration in the ByWard Market.

It is fabricated from a robust combination of materials for long-term durability. Programmable light-emitting diode (LED) illumination allows the sign to shine in an ever-changing palette of colours and patterns throughout the year.

The lighting of the letters will bring recognition to meaningful local causes, events, accomplishments, and tourism initiatives, providing a festive look and an exciting photo opportunity for residents and visitors. Ottawa Tourism contributed to the renewal of the sign as part of its destination development mandate.

Members of the community gathered for a countdown to the sign’s inaugural lighting, and to be among the first to snap a picture with the sign. Ottawa mayor Jim Watson, councillor Mathieu Fleury, and president and CEO of Ottawa Tourism Michael Crockatt were present at the event.

“We are delighted to launch a more permanent version of this beloved Ottawa landmark, and hope it will become a shining new star of the ByWard Market,” said Crockatt. “Thanks to the support of Ottawa Tourism, residents and visitors will be able to enjoy memorable photo opportunities and share their love for the city for many years to come.”

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