Andy Stevens has joined out-of-home (OOH) advertising firm Clear Channel Outdoor Americas as senior vice-president (SVP) of research, insight and analytics. He reports to Rocky Sisson, executive vice-president (EVP) and chief revenue officer (CRO).
In his new role, Stevens will develop research related to the OOH market and return on investment (ROI) performance analytics for the company’s clients and partners. He will also work with sales leadership and marketing teams to increase revenue.
“There are enormous opportunities to use mobile data to create new customer segmentation and attribution models for OOH advertising,” he says. “I look forward to helping marketers leverage new technologies across the vast scale of Clear Channel Outdoor’s network.”