PPDS has appointed AV industry veteran Tom Keefe as director of sales for dvLED North America, where he will lead sales strategy and support the company’s regional growth plans across the U.S. and Canada.

Keefe will report to the senior director of North America, Bruce Wyrwitzke, and will be responsible for developing PPDS’s sales structure and executing its go-to-market strategy for Philips Professional Displays’ dvLED portfolio. His role will also include strengthening engagement with partners, customers, and internal teams across the region.

PPDS said the appointment aligns with its broader North American expansion strategy as it works to position Philips Professional Displays as a preferred supplier for indoor and outdoor dvLED projects. The company is also expanding its focus on energy-efficient display solutions across multiple sectors, including retail, transportation, entertainment, and digital out-of-home (DOOH) advertising.

Keefe is based in Buffalo, New York, and brings more than 20 years of experience in the AV industry. He will support PPDS’ regional approach to sales and help increase awareness of its dvLED portfolio across North America. The company recently expanded into outdoor LED, adding to its project opportunities in the region.

He stated that his role will leverage PPDS’s reputation to lead sales, adding, “I have always been impressed by Philips Professional Displays and the strong reputation the PPDS team has built in the AV industry. The company has a proud track record of continually offering innovative, leading-edge products designed for professional-grade applications. I’m excited that I get to be part of this fantastic team of professionals.”