NASCAR season kicks off with new wraps

RCRRichard Childress Racing (RCR) recently kicked off the 2015 National Association for Stock Car Auto Racing (NASCAR) season with new race car wraps produced with eight Roland DGA wide-format digital inkjet printers.

The team built significant momentum last year, with star driver Ryan Newman finishing in second place—by less than one second—at the season finale at Homestead Miami Speedway. While the team’s sponsors remain the same this year, they are featured in new wrap designs.

“When it comes to new wrap concepts, we may need to create 20 different variations of a design for a sponsor to choose from,” explains Nick Woodward, RCR’s graphics manager, who oversees the work in a 232-m2 (2,500-sf) facility in Welcome, N.C. “We print and install a new wrap for every one of our cars prior to each race. During the course of an average season, we’ll complete approximately 325 full vehicle wraps, using more than 9,197 m2 (99,000 sf) of media.”

RCR and Roland began working together in 2010. With a recent renewal of their partnership, their collaboration will continue through at least 2019.



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