Clear Channel Spectracolor has unveiled its latest digital billboard at Times Square in New York, N.Y., running along the façade of the Marriott Marquis Hotel. At more than 2,323 m² (25,000 sf), it is eight storeys tall and the length of a football field.

Commissioned by Vornado Realty Trust for a redevelopment of the hotel’s façade and retail spaces and installed by North Shore Neon Sign, the billboard uses 245,760 of Mitsubishi Electric’s Diamond Vision light-emitting diodes (LEDs) to provide pixel density of 2,368 x 10,048. This is reportedly the highest resolution in the world for a display of its size, topping even ultra-high-definition (UHD) ‘4K’ density by 15 million pixels.

The billboard uses YCD Multimedia’s C-Nario media playback system and is monitored by Diversified Media Group (DMG) from a facility in New Jersey. Interactive, social media and live broadcast feed capabilities include connections with high-definition (HD) crowd cameras at Times Square.