Avery Dennison Graphics Solutions has announced MetroWrapz has won the ‘King of the Wrap World’ title.
The Florida-based company—who has won the title for the second consecutive year and was selected from 155 global entries—pushed creativity to the limits with its ‘Creature from the Wrap Lagoon’ wrap, transforming a 2017 Acura NSX. The award was presented at the Avery Dennison booth during the 2019 SEMA Show in Las Vegas, Nev.
“MetroWrapz, once again, has earned the title, against a more competitive field than ever before. It was inspiring to see their team push boundaries and take the art of wrapping to a new level,” said Avery’s senior global segment manager, Abby Monnot. “We are thrilled to see so many skilled installers from around the world use our materials everyday to bring creativity to life.”
According to the MetroWrapz, the inspiration for the wrap came from the 1954 film Creature from the Black Lagoon and required full use of the team’s skills to set new standards for speed of application and quality of finish. The company used Avery Dennison Conform Chrome Silver Film with DOL 1370 Luster laminate to create a chilling, realistic, shiny, and silky skin, enhanced by amphibian hues of yellow and green.
Supreme Wrapping Film ColorFlow Series in Gloss Fresh Spring added a finishing touch to the wheels, and rippling swamp water was placed along the rocker panels, putting the startling new creature into its natural habitat. Finally, MetroWrapz added accents of red reflective and a custom-cut acrylic dorsal fin on the roof.
The award package for the winning team includes a personalized trophy, $1000 in gift vouchers, a variety of promotional and marketing tools, and exposure via the Avery Dennison website and social media (entire value of prizes valued to be approximately $5000).