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L’Occitane redesigns Yorkdale store with digital signage

Beauty product retailer L’Occitane en Provence has redesigned its flagship boutique in Toronto’s Yorkdale Shopping Centre with a 1.8 x 5.5-m (6 x 18-ft) curved video wall and two suspended ‘digital capsules’ that combine imagery, light, sound and scent.

L’Occitane commissioned creative branding agency School House to lead the redesign of the approximately 149-m2 (1,600-sf) store. The video wall is prominently visible above the entrance, through the boutique’s 6.7-m (22-ft) tall glass façade.

“We’ve approached Yorkdale as an artistic expression of France’s Provence region through tactile and digital experiences that spark a sense of wonderment,” says Christopher Skinner, School House’s founder and principal.

The store held its grand opening on Dec. 7.

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