7 October 2019
LG Electronics Canada (LG), Maple Leaf Sports and Entertainment (MLSE), and Scotiabank unveiled a new outdoor light-emitting diode (LED) video screen at Maple Leaf Square.
Ready for the Maple Leafs and Raptors season-openers in Toronto sports, the screen is 18.9 x 10.7 m (62 x 35 ft)—37 per cent larger than the previous one.
With a shared mindset of elevating every game for fans, the installation of the new screen marks the start of a renewed collaboration between LG and MLSE, which makes the former the exclusive consumer electronics partner of the Toronto Maple Leafs and Toronto Raptors.
“LG has been a trusted MLSE partner for 10 years and has helped us provide an exceptional experience to our fans through their products,” said MLSE’s chief revenue officer, Jeff Deline. “With the installation of the new LG outdoor screen our guests’ outdoor viewing experience at Maple Leaf Square will continue to be one of the best places to watch the game.”
The project consists of 1269 modules housed in 168 cabinets which makes up the single screen. Each cabinet is equipped with an Ingress Protection- (IP)-66 rating to ensure the highest level of protection and performance in any weather, and each module features a premium-tier chipset that provides rich, saturated colours, and a high level of brightness to ensure quality display even in direct sunlight.
“The Leafs and Raptors fans are passionate, and the atmosphere they create is unlike anything else in the city. They deserve the best possible experience when cheering on their teams at Scotiabank Arena,” said LG Electronics Canada’s CEO and president, Jaeseung Kim. “We are excited to bring the fans this new viewing experience and build on the energy that comes from watching games at Maple Leaf Square.”
The installation of the new LG outdoor LED screen is part of the reimagination of Maple Leaf Square, which will take place over the next few years, and bringing technological and infrastructure innovations to create a world-class fan experience in and outside the arena.
Source URL: https://www.signmedia.ca/lg-electronics-unveils-new-led-screen-at-maple-leaf-square/
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