Book publisher Penguin Random House Canada recently opened a new retail store in downtown Toronto, the Penguin Shop, featuring bright, colourful signage and décor from local interior design firm Figure3.
Located on the main floor of 320 Front Street West, the same building as the publisher’s Toronto offices, the 14.7-m2 (158-sf) shop borrows design elements from past Penguin books. Large-format graphics complement floating ledges, immersive displays and portable bookshelves that showcase a curated selection of titles.
“We are constantly in search of innovative ways to bring the books we are proud to publish to readers,” says Brad Martin, president and CEO of Penguin Random House Canada. “We see Penguin Shop as a research and development (R&D) lab where we can interact directly with consumers.”