The ISA International Sign Expo 2025 concluded in Las Vegas, Nev., with nearly 18,000 registered attendees—surpassing last year’s numbers—and hosting the highest exhibitor count since before the COVID-19 pandemic. The event brought together professionals across the sign, graphics, print, and visual communications industries and demonstrated resilience amid broader economic and geopolitical uncertainty.

Exhibitors reported strong sales despite concerns around tariffs, travel, and inflation, and attendees maintained an active presence on the trade show floor. Several booths displayed “sold” signs on equipment early on the final day.

Some attendees arrived with specific goals, exploring machines and gaining education, while others, including first-time visitors, came to learn and invest in new materials.

No limits

The show offered sold-out networking events like Women Leading the Industry (WLI) and ISA Rocks: THE Industry Party. The Link: Install also facilitated connections between national sign companies and local installers across the U.S. and Canada. Educational programming delivered hands-on experiences in Demo Depot and The Wrap Experience™, along with targeted sessions such as Sign Shop Spectacular.

New partnerships broadened the event’s reach, with experiential design organization SEGD and sign industry franchisor Signarama co-locating their annual gatherings alongside the expo.

“ISA International Sign Expo 2025 had the theme of ‘No Limits,’” said Lori Anderson, ISA president and CEO. “That clearly was the attitude of those who came to Las Vegas. They were there to find ways to grow their companies, no matter what else was occurring outside of their business. The new ideas they found, the connections they made, and the products they explored have set them on the course for success throughout 2025.”

ISA International Sign Expo 2026 will take place April 8–10 in Orlando, Fla., with pre-conference events on April 7. Registration will open later this year.