Ohio-based Avery Dennison partnered with Make-A-Wish Nevada to bring two international Make-A-Wish recipients—including 17-year-old Canadian Cameron Enge—to the Specialty Equipment Market Association (SEMA) automotive convention in Las Vegas, Nev., from November 4-7.

SEMA is an industry-only event, but the organizers granted special access at Avery Dennison’s request. The company covered costs for Enge, who is living with heart disease, and Jakob Altenberger, a 20-year-old from Austria living with cancer, to attend the show and participate in activities centred on their interest in supercars and automotive technology.

As part of a dedicated Make-A-Wish Day, they worked with installers to apply a custom Make-A-Wish Nevada-designed wrap to a Lamborghini Huracán. They also received passes for all four days of SEMA, access to a VIP lounge, transportation, branded merchandise, concert tickets for SEMA Fest, and invitations to select show events.

Bethany Nock, marketing director for Avery Dennison Graphics Solutions, said the company aimed to provide both Enge and Altenberger “with a world-class SEMA experience… at the world’s most prestigious automotive aftermarket convention.”

At SEMA 2025, Avery Dennison demonstrated its automotive film products used on luxury vehicles such as Lamborghinis and McLarens. The show featured new automotive performance products, vehicle trends, and education sessions led by industry professionals.