By Sonia Yooshing
Whether it is a unique sign, an eye-catching storefront, or a theme park, Imagination Corp., ensures every project is one-of-a-kind. Operating from their backyard in a small town in British Columbia, this unique family company believes in merging state-of-the-art tools with old-world craftsmanship with a dollop of imagination to create a magical experience for its clients. For them, ‘ordinary’ simply does not cut it.
Some would argue a lot of signs today are mere letters stuck on a flat substrate, devoid of much creativity. However, the Imagination team prefers to take a radically different approach to counteract the perceived blandness. For them, signs encompass everything that promotes a business, product, or service; this leaves a lot of room for the imagination!
Having been in the business for more than 50 years, this sign shop specializes in the design and construction of custom environments and themed dimensional signs that incorporate 3D sculptures into their design. The team’s passion and expertise reflects in their creative output—a sign is a landmark for any business—and their signs speak for themselves.
Sign Media Canada recently spoke with Dan Sawatzky, the creative force and owner of Imagination Corp., about his career as a signmaker, how his business has grown since its inception, and what the future holds for his company and the sign industry.