Massivit 3D, which manufactures three-dimensional (3-D) printers in Israel for large-format applications, has appointed Kevin Sykes president of its new North American subsidiary, headquartered in Alpharetta, Ga.
Sykes joins Massivit from wide-format inkjet printer manufacturer HP, where he served as country general manager (GM) for Canada over three years. In his new role, he will lead strategy, sales, marketing, operations and customer support for Massivit’s machines across North America.
“Kevin is highly revered for his expertise and market knowledge, which will be integral in expanding our operations,” says Avner Israeli, Massivit’s CEO. “His team already achieved multiple sales of our flagship printer at the International Sign Association’s (ISA’s) 2018 International Sign Expo.”