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Grammy Museum tunes in to digital signage

The Grammy Museum, a non-profit educational facility in downtown Los Angeles, Calif., devoted to the history of the music recording industry awards, recently selected Toshiba America Business Solutions to implement light-emitting diode (LED) digital signage.

The new digital signage highlights the building’s exterior and promotes upcoming performances, exhibits and other initiatives. The project strengthens the alliance between Toshiba and the building’s owner, AEG, which already extends across many high-profile venues and assets throughout North America and Europe.

“We have already seen a positive impact from the digital signage,” says Scott Goldman, the museum’s executive director. “Our staff reports a steady increase in attendance.”

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