Giving Content a Sporting Chance

X2O Media - RogersCup

Image courtesy X2O Media

As consumers come to expect multi-platform content, simple video production for a single screen does not tend to draw much attention any more. Instead, content producers are integrating their work with sources of dynamic and relevant data—including social media networks—and making it available to different types of screens, from smart phone touch screens to interactive displays to three-dimensional (3-D) digital signs.

Large-scale sports events are one example where content producers have taken on the multi-platform challenge. In 2011, at the Rogers Cup tennis tournament host venues in Montreal and Toronto, touch screens allowed VIPs to view video highlights of matches from both sites and call up information about players, matches, schedules, weather and news.

With a simple swipe of the screen, they could spin an on-screen ‘cube’ featuring different types of information on each face, then choose between the various sources. Other graphic elements of the display could also be spun, including live match scores.

Additionally, visitors to the venues’ VIP hospitality suites could access the same content using Research in Motion’s (RIM’s) BlackBerry PlayBook tablet computers, checking tweets, weather feeds, information about the tournament and game highlights from both sites, all at the same time as watching the live tennis matches.

The event served as an example of how digital signage content can expand its reach to personal handheld devices. What begins as temporary interactivity in a public venue can turn into a longer relationship between the viewer and the content, with continued updates. Through the provision of complementary multi-platform content, communications can thus become more meaningful and valuable.

To read the full article, Producing Content for Multiple Platforms, click here.