General Formulations (GF), a manufacturer of pressure-sensitive media, films, and laminates, has appointed Mike Miserany as Canada sales manager, overseeing New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland and Labrador, Ontario, and Quebec.

Miserany brings more than 28 years of experience in the paper, printing, and wide-format graphics industries. He began his career at Moore Business Forms in 1997. He later spent over two decades with Appleton Papers, selling carbonless rolls, sheets, direct thermal, white wove, coloured bond, and security papers. Most recently, he worked with Nekoosa, focusing on wide-format media, application tape, synthetic paper, and carbonless sheets.

A graduate of Marie-Victorin College in Montreal, Miserany also holds a Certificate in Business Management from the University of Montreal. He serves on the organizing committee of the Gutenberg Awards in Quebec and supports the Canadian Print Scholarship Program.

“Expanding our Canadian leadership with someone of Mike’s caliber reinforces GF’s long-term commitment to the region,” said Tim Leavenworth, vice president of Business Development at General Formulations. “He not only understands the dynamics of the market but also shares our passion for innovation and partnership. We’re excited to see the new opportunities his leadership will create for our customers and distributors across Canada.”

Miserany said he looks forward to “generating new opportunities, supporting our partners, and helping GF continue to grow across Canada.”