By Sonia Yooshing
Brands are built over time, and creating specific promotions and branding efforts for a business can pay big dividends in the long run. There are several different channels business owners can use to promote the uniqueness of their brand. However, it is easier said than done. While most have a good sense of one or two areas in which their brand may need help, they may find it difficult to identify all the factors they should be considering to make it excel as a whole. At the end of the day, setting oneself apart from a million others who offer similar products and services can be a daunting task, and many may even be left scratching their heads, wondering how to take that first step.
This is where the experts at Fully Promoted step in. The shop works with a wide range of industries, offering unique solutions to shape a brand’s personality. Its motto is simple yet powerful: If you can imagine it, there is a good chance we can do it.
Sign Media Canada recently spoke with Megan McGregor, marketing and general manager at Fully Promoted in Peterborough, Ont., to learn more about the shop’s history, screenprinting process, recent projects, and how the team intends to keep ahead of the game in a constantly evolving and competitive landscape.
Sign Media Canada (SMC): What is the history of the shop?
Megan McGregor (MM): Our shop is an independently owned and operated franchise, one of approximately 300 worldwide. We are a one-stop marketing company that strives to help businesses tell their unique stories through a range of branded promotional items, such as embroidered apparel and screenprinted mugs, and digital services, including website design and social media management.
Our store is relatively new; we are only in our second year of operation. However, the Fully Promoted Canada franchise has been operating since 2000 and has a proven process.
SMC: What makes your company unique?
MM: Ours was the first Fully Promoted franchise to have partnered with Signarama, a full-service sign and advertising services provider, under the same roof. Signarama shares the same principles and culture as our company, and has served the local community for more than 16 years.