While the Milano Cortina 2026 Winter Olympics played out overseas, Canadians cheered at home through transit wraps, marquee signs, and immersive activations by partner brands. Most in-person engagement happened at free Team Canada FanFest events, organized by the Canadian Olympic Committee, in Toronto, Calgary, Vancouver, and Montreal, combining live competition viewing, athlete appearances, winter sport demos, and interactive partner activations.

A truck wrap

At the FanFest events, a Tim Hortons truck wrapped in Team Canada and Olympic branding became a focal point for fans. Digital screens promoted free small coffees, offering a warm treat while visitors enjoyed live competition viewing.

Marquee letters

At the Fanfests, large-scale marquee letters spelled out “Équipe Canada” or “Team Canada.” These illuminated installations became rallying points for fans and perfect photo opportunities.

Brand activations and immersive experiences      

Partner brands brought creativity and engagement to the forefront of the Fanfests. Bell Canada featured a medal podium photo op and Connection Claw Machine with Team Canada prizes, while Canadian Tire supported public skating with complimentary equipment rentals. Petro-Canada invited fans to “Become the Bear” via an LED filter, and Tim Hortons served free coffee right out of their trucks.

Other activations included fitness challenges, sport-themed games, and product sampling. Media booths from CBC and Radio-Canada added trivia and photo opportunities tied to Milano Cortina 2026 coverage.

Together, truck wraps, marquee letters, and immersive brand activations brought Team Canada to life in cities across the country, giving fans multiple ways to celebrate, engage, and show their national pride.