FESPA releases third global Print Census to provide insight to signage industries

FESPA is launching its third global Print Census, with the first surveys being completed by visitors to FESPA Global Print Expo and European Sign Expo to provide fresh insight into industry trends and recognise the challenges and opportunities faced by printers and sign-makers post-pandemic.

FESPA is launching its third global Print Census, with the first surveys being completed by visitors to FESPA Global Print Expo and European Sign Expo to provide fresh insight into industry trends and recognize the challenges and opportunities faced by printers and sign makers post-pandemic.

The third iteration of this research initiative will delve further into the six core areas emerged from the analysis of the 2018 Print Census including market optimism, changing customer demands, the evolving wide format product mix, the importance of digital technology investment, the rise of textile printing, and environmental pressures. Exploring these same topics four years later will allow FESPA to assess how long-term trends are progressing.

The FESPA Print Census also aims to identify new drivers of change in the industry, for example by exploring equipment, software, and workflow trends, as well as pricing and margins. Importantly, the report will seek to understand the impact of the COVID-19 pandemic on print and signage businesses.

The FESPA Print Census survey is available to complete online at www.fespa.com/printcensus/survey in English, French, German, Italian, and Spanish. Further translations into Arabic, Bulgarian, Chinese, Czech, Danish, Dutch, Finnish, Greek, Hungarian, Japanese, Korean, Norwegian, Polish, Portuguese, Romanian, Serbia, Slovakian, Thai, and Turkish will be available from mid-June.

The full Census analysis will be accessible free of charge to members of FESPA’s national associations and FESPA direct corporate membership holders. Non-members will be able to purchase the Census report.

Anyone participating in the FESPA Print Census will receive a copy of the executive summary ahead of it being published and will be entered into a prize draw to win free entry to FESPA Global Print Expo 2023, with two nights’ accommodation included.

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