IT expert to oversee digital transformation of OOH

Out-of-home (OOH) advertising firm Clear Channel International (CCI) has appointed Richard Cross to the newly created role of chief digital transformation officer (CDTO) and to its senior executive committee.

Cross has more than 30 years’ experience in the information technology (IT) sector, across a wide range of industries. In his new role, he will lead CCI’s 50-person IT team and oversee such areas as data security and programmatic advertising for digital OOH (DOOH) networks.

“I am thrilled to be joining CCI at an exciting time in the evolution of OOH,” he says. “I look forward to collaborating with our teams across the world to put innovative technology at the heart of our business.”

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