Executive shifts from TV and web to OOH
Walker Jacobs has been named chief revenue officer and president of sales for Clear Channel Outdoor in North America. He will report to Suzanne Grimes, president and chief operating officer (COO).
In his new role, Jacobs will have direct responsibility for the organization’s advertising sales, marketing, revenue management and sales operations teams. He will lead efforts to increase revenue from the company’s portfolio of out-of-home (OOH) assets across Canada and the U.S., by bringing in new advertisers and developing innovative marketing options.
Jacobs was previously executive vice-president (EVP) of Turner Broadcasting Systems’ digital business, overseeing marketing sales across Internet, video-on-demand (VOD) and mobile platforms for brands like CNN, Cartoon Network and Funny or Die.
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