Ex-Googler takes reins of in-store digital signage

Spectrio, which uses digital signage for in-store marketing systems, has appointed Dax Brady-Sheehan CEO. He succeeds Aaron Kleinhandler, who is transitioning to the role of chief operating officer (COO).

Most recently a site leader for Google’s marketing services team in New York, N.Y., Brady Sheehan has also held senior leadership roles with G/O Digital and Hearst’s digital advertising business unit. He joins Spectrio as it merges with 10 Foot Wave, which designs, creates, deploys and manages digital signage networks across North America.

“We are excited to have Dax at the helm as we continue to expand our services,” says Jared Ruger, partner and board director for Bertram Capital, which invested in Spectrio in 2017. “He brings a wealth of knowledge in the small to midsize business marketing services industry.”

Leave a Comment


Your email address will not be published. Required fields are marked *