Environmental exhibition spans digital signs across Canada

Pattison Outdoor, in partnership with the Cape Farewell Foundation, is presenting a series of new digital screen-based public exhibitions across Canada, highlighting the issues surrounding climate change.
Having started in mid-October and running through February 2014, the ‘Carbon 14: Climate is Culture’ Exhibition and Festival spans a variety of digital signage placements. Drowning World, a series of photographs by Gideon Mendel (example pictured), is running on Pattison Onestop screens in shopping centres across the country, for example, while A Rare Perspective, featuring the photos of Canadian astronaut Chris Hadfield, is playing every 10 minutes on Toronto subway platform screens.
Other programs include: Opposing Views, a short video featured once per minute on Pattison’s 18.3-m (60-ft) wide video board near Toronto’s Yonge-Dundas Square, and #crazyweather, displayed at the Royal Ontario Museum (ROM).