When Electrolux wanted to maximize the visual impact of its new brand messaging and product information at a 2013 partner showcase event in Toronto, the household appliance vendor turned to digital signage distributor APG Displays, based in Mississauga, Ont., which suggested a NanoLumens flexible display.

APG provided four 2.8-m (112-in.) NanoFlex screens, which were hung above the centre of a ballroom in a curved configuration, allowing Electrolux’s video content to be seen from every angle.

“Thanks to the flexible design, everyone in the room was able to see the displays at all times, making for a great visual in the centre of the ballroom,” says David Weatherhead, vice-president (VP) of APG, NanoLumens’ exclusive Canadian distributor. “Attendees were comparing the configuration to the scoreboard at the Air Canada Centre (ACC), which is a very high compliment in Toronto!”

“There are many advantages to using the NanoFlex in a venue such as this,” says Josh Byrd, NanoLumens’ director of marketing. “The displays are light, durable, able to stand up against ambient light and easy to set up and take down.”