Electra wins LED Sign Award for casino pylon

Winnipeg-based Electra Sign is the only Canadian winner in Watchfire Signs’ 2017 LED Sign Awards program, honoured for the pylon sign it built for South Beach Casino & Resort on the Brokenheart Ojibway Nation Reserve.

Designed with an art deco theme and installed in 2016, the pylon sign features a high-definition (HD) light-emitting diode (LED) electronic message centre (EMC) from Watchfire beneath the facility’s name and blue dolphin logo. The casino is located a 30-minute drive north from Winnipeg on Highway 59 and features the art deco theme throughout.

“We congratulate all of this year’s winners,” says David Warns, Watchfire’s vice-president (VP) of on-premise sales. “We share the goal of bringing timely, relevant advertising to audiences while still maintaining the artistry that has been a hallmark of sign shops for decades.”

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