DPAA will host its annual Canada Summit on June 11 at the Scotiabank Theatre in Toronto, gathering brand and agency leaders to tackle the evolving roles of digital out-of-home (DOOH) and retail media in today’s advertising landscape.

As the global trade marketing association driving growth and digitization in out-of-home media, DPAA connects brands, agencies, tech platforms, and media owners across the ecosystem.

This year’s speaker lineup includes:

• Sabrina LaRosa, senior director of media, Loblaws
• Neal Bouwmeester, director of marketing, Mazda
• Christian DiVincenzo, director, Corporate Marketing, Samsung
• Aurelie Goffinet, senior brand manager, Oikos, Danone
• Mateusz Grobel, senior e-commerce manager, Danone
• Scott Nelson, senior vice president, Apex Exchange
• Lisa Kahn, Client President, Mindshare

Speakers will explore topics such as programmatic innovation, audience-first strategies, and the integration of DOOH into omnichannel campaigns.

“DPAA’s Canada Summit is always a big hit,” said Barry Frey, president and CEO of DPAA. “Every year, the Canadian advertising community connects, engages, and learns about the latest innovations in the industry at this key industry event. We look forward to another great gathering hosted at Cineplex Media’s iconic Scotiabank Theatre.”

Sponsors include Adapt Media, Broadsign, Captivate, Cineplex Media, GymTV, Pattison, Perion, Reveal Mobile, Rogers Media, UB Media, Vertical Impression, and Vistar Media.