Toronto-based Adcentricity, which develops software platforms for digital out-of-home (DOOH) and mobile advertising, has expanded its reach to new audience categories by partnering with two local digital signage networks.

The first, MedTV Network, has implemented 42 digital signs (pictured, top) throughout Toronto East General Hospital (TEGH), with an average of more than 2,000 daily impressions. Visitor surveys show the screens are more effective than brochures, reaching 63 per cent of customers compared to less than 10 per cent.

The second new partner, Vizimo Digital, manages dynamic ‘noticeboards’ (pictured, bottom) in lobbies, mailrooms and elevator lobbies at condominium buildings, rental properties and lofts across the Greater Toronto Area (GTA). The network’s 150 daily ad plays are delivered in a loop of seven to 10 minutes, reaching 40,000 viewers per month.

Adcentricity was acquired last year by Bee Media and has moved to new headquarters (HQ) in Toronto’s financial district.